Outreach

Four Feet High © Maria Belén Poncio

New in phase 6

Launch of AMAs on Reddit
ARTE.tv Documentales goes live (Youtube)
A dedicated campaign for the 5th anniversary of ARTE po polsku
Organising an ARTE Film Week in Barcelona
Increasing efforts
on SEO
Spanish Influencer campaign on Youtube
A brand new spot promoting ARTE Europe
Promoting ARTE Opera Season in specialised European media

ARTE’s 360° communication strategy

Daily publications on social media, building on ARTE.tv’s community of 18 million fans and followers (Dec 2021)
Reaching out to new users on platforms like YouTube, Reddit, Quora and Pinterest
Promoting a European catalogue via Amazon FireTV, Sony and Google
Adapting digital marketing campaigns in 6 languages
Broadcast and pre-roll campaigns promoting ARTE Europe
Weekly newsletters and push notifications for app users on programme highlights

YouTube Audiences

ARTE.tv Documentary0M
video views (+11% in 2021)

ARTE.tv Documentales0M
video views

0K
subscribers (+51,000)

0K
subscribers

Community

FACEBOOK0M
video views in 2021

Newsletter0K
subscribers

0K
followers (+43,2k in 2021)

0%
opening rate

Continuity in covering major European festivals

Krakow Film Festival Poland
Docs Barcelona – Spain
Transilvania international film festival
Festival dei Diritti Humani
Green film festival – Poland

ARTE.tv’s catalogue and brand regularly present in European mainstream press